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Cookies Policy

Effective date: July 9th, 2025

Rock Valley Tech (“Rock Valley,” “we,” “our,” or “us”) operates the EM Loan Edge website at emloanedge.com (the “Site”). This Cookie Policy explains how and why we use cookies and similar technologies when you visit or use the Site.

1.  What Are Cookies?

  • Cookies are small text files placed on your computer, smartphone, or other device when you visit a website.
  • They allow a site to remember your actions and preferences (such as log-in details, language, and display settings) over a period of time.
  • The term “cookie” in this policy also covers similar tracking technologies—such as pixels, local storage objects, web beacons, and SDKs—that may store or access information on your device.

2.  Why We Use Cookies

  • Operate the Site: Enable core features such as account log-in and secure payment processing.
  • Keep You Secure: protect accounts, detect fraud, and guard against malicious activity.
  • Remember Preferences: save language choices, dashboard layouts, and other settings so you don’t have to re-select them each visit.
  • Measure Performance: understand how visitors navigate the Site, which features are popular, and where we can improve usability.
  • Personalize Content: show you information, dashboards, or notifications that are most relevant to your interests.
  • Deliver Targeted Marketing (with consent): provide ads or emails that align with your professional focus and avoid generic messages.

3.  Categories of Cookies We Use

  1. Strictly Necessary (Essential)
    • Required for basic site functions such as page navigation, authentication, and CSRF protection.
    • Without these cookies, the Site will not perform properly.
  2. Security
    • Help us detect repeated failed log-ins, enforce password rules, and mitigate DDoS attacks.
  3. Functionality / Preference
    • Store preferences such as preferred language, dark mode setting, and region so the Site behaves consistently across sessions.
  4. Performance / Analytics
    • Collect aggregated usage statistics to help us understand how visitors interact with the Site.
    • Examples include page-view counts, click paths, and time spent on dashboards.
  5. Advertising / Targeting
    • Track browsing habits to deliver more relevant ads or marketing emails.
    • These cookies are only placed on your device after you have explicitly opted in via our cookie banner.

4.  First-Party vs. Third-Party Cookies

  • First-party cookies are set directly by Rock Valley on the emloanedge.com domain.
  • Third-party cookies are set by service providers acting on our behalf (for example, analytics platforms). These providers cannot use the data for their purposes unless you separately consent to them.

5.  Cookies and Technologies We Commonly Use

  • Session ID – keeps you logged in as you navigate between pages.
  • CSRF-token – secures forms against cross-site request forgery.
  • _ga, _gid, _gat (Google Analytics) – measure how users find and use the Site.
  • *mp_ (Mixpanel)** – track feature adoption and workflow performance.
  • li_fat_id, li_sugr (LinkedIn Insight Tag) – attribute sign-ups and wait-list conversions to LinkedIn ads (only if you accept advertising cookies).
  • cf_bm, __cfduid (Cloudflare) – protect the Site from bots and DDoS attacks.
  • locale_pref – remembers your chosen language and date format.

The specific names of cookies may change as we improve the Site, but we will always classify new cookies under the categories listed in Section 3.

6.  How Long Do Cookies Stay on Your Device

  • Session cookies expire automatically when you close your browser.
  • Persistent cookies remain in effect until they reach a set expiration date or are deleted by you. Persistent lifetimes vary: security tokens may last a few hours, while preference cookies may last up to two years, so you do not need to re-select settings.

7.  Legal Basis for Using Cookies

  • Strictly necessary cookies are processed based on our legitimate interests in operating a functional and secure website.
  • All other cookies (analytics, functionality, advertising) are placed only with your consent, which you can withdraw at any time via the methods in Section 8.
  • Where required by law (e.g., the EU ePrivacy Directive, GDPR, UK GDPR, LGPD, CCPA/CPRA), we request consent before placing non-essential cookies.

8.  How You Can Control Cookies

  • Cookie Banner: Adjust your consent preferences at any time by clicking “Cookie Settings” in the footer.
  • Browser Controls:
    • Delete existing cookies through your browser’s “clear browsing data” feature.
    • Block future cookies using the “reject third-party cookies” or “block all cookies” settings (note: some site functions will break if you block strictly necessary cookies).
  • Mobile Device Settings: Review privacy or advertising settings to limit ad tracking.
  • Opt-out Add-ons: install tools such as the Google Analytics Opt-out Browser Add-on.
  • Email Marketing Choices: unsubscribe using the link in any marketing email or adjust your profile preferences.

9.  Do Not Track (DNT)

  • The Site does not currently respond to browser-level DNT signals. We will review the standard periodically and may update this policy if recognition becomes legally required or industry-adopted.

10.  Changes to This Cookie Policy

  • We reserve the right to modify this Cookie Policy to reflect new cookies, changes in legal requirements, or enhancements to user choice controls.
  • When we post changes, we will revise the “Last updated” date at the top of this page. For material changes, we will provide a more prominent notice (e.g., pop-up banner or email).

11.  Contact Us

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